We built Competitor Benchmarking at Anecdote to help companies see how they compare to others using real-time, scraped public feedback—something we couldn't find any other tool doing.
You're part of a customer-obsessed team, launching new features and crafting experiences you’re confident customers will love. You’ve covered all the bases—thorough testing, a solid marketing push, strong customer support. But before rolling it out, you ask yourself:
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Relying solely on internal data often leaves you with a limited perspective. To truly understand what will resonate, you need to see the bigger picture across your entire industry. Historically, this kind of competitive insight has been out of reach or required expensive third-party research.
But with Anecdote’s Competitor Benchmarking feature, you can now tap into real-time public feedback from all corners of the market, giving you the power to spot trends, uncover opportunities, and make confident, data-driven decisions before your next big move.
Public feedback often reveals subtle shifts in customer preferences and broader market trends. Competitor Benchmarking on Anecdote enables you to stay ahead by tracking key industry trends as they evolve, down to the micro-topic level. Use Feedback Search to discover trends as specific as “user satisfaction with dark mode feature usability in mobile apps” or “data privacy concerns”.
